Overview
This case study highlights how we helped a local HVAC business based in Dallas, Texas, go from nearly zero organic visibility to dominating both Google Maps and organic search results. By combining Local SEO, Technical SEO, and content-driven strategies, we generated a massive spike in impressions, clicks, and qualified leads — all backed by data from Google Search Console and Google Business Profile.
Challenges Identified
Before starting the project, the HVAC business was struggling with:
- Poor GMB setup (incomplete profile, no posts, few reviews)
- No dedicated city-based landing pages (e.g., “AC repair in Plano”)
- Unoptimized site structure and broken internal links
- Missing schema markup and alt attributes
- Slow site speed and mobile usability issues
- Indexed thin or duplicate content
- Zero presence in local citation directories
Category
GMB Optimization, Local SEO
Client
Houston HVAC Solutions
Location
Dallas Texas, USA
Starting Date
September 13, 2024
Strategy & Implementation
1. Google My Business Optimization
- Updated business NAP across directories
- Wrote a keyword-optimized GMB description
- Geo-tagged photos, weekly GMB posts
- Integrated service area locations
2. On-Page & Technical SEO
- Created individual landing pages for major cities in Texas
- Added LocalBusiness Schema + Review Schema
- Fixed broken links, duplicate meta tags, and missing H1s
- Improved Core Web Vitals and optimized for mobile-first indexing
- Compressed images and implemented lazy loading
- Cleaned up crawl errors via Search Console
- Submitted and optimized sitemap and robots.txt
3. Content Creation
- Created localized blog content targeting HVAC problems by season
- Wrote service-specific pages:
AC Repair,Duct Cleaning,Emergency HVAC - Implemented FAQ sections with structured data
- Focused on long-tail keywords (e.g., “HVAC inspection Dallas TX”)
4. Local Citations & Backlinks
- Built 30+ niche-relevant citations
- Submitted site to local Texas directories and industry blogs
- Acquired backlinks from contractor-related blogs and home service aggregators
Results (Based on Google Search Console):
| Metric | Before | After (6–8 months) |
|---|---|---|
| Total Clicks | 0–5/day | 100+/day |
| Total Impressions | <1,000/month | 1.04M+ |
| CTR | 0.4% | 1.3% |
| Avg. Position | 25–30 | 8.2 |
Google Business Profile Results:
Phone Calls Increased: +581%- Direction Requests Increased: +540%
Website Clicks from Maps: +435%
Final Outcome:
The business now ranks in the top 3 results in multiple cities, generates over 100 monthly inbound leads, and has significantly reduced ad spend.
- Local SEO
- GMB Optimization
- Content Writing