How Local SEO Boosted a Houston HVAC Business by 18.3%

Local Keyword Targeting

• Conducted in-depth keyword research using tools like Google Keyword Planner and Ahrefs to identify geo-specific keywords such as “HVAC repair near me” and “furnace installation [city].”
• Optimized both the GBP and website content with these local keywords to increase visibility in local search results.

Local Backlink Building

• Built partnerships with neighboring HVAC businesses and local organizations to earn quality backlinks.
• Reached out to local blogs, directories, and online publications to secure backlinks to the business’s website.
• Participated in local community events, leading to media coverage and further backlink opportunities.

Improved Content Engagement

• Published regular updates on the GBP, including special offers, service announcements, and seasonal tips (e.g., “Winter Furnace Checkup Special”).
• Created blog posts and social media content focused on common HVAC-related queries and local topics.
• Engaged with customers by replying promptly to comments and direct messages.

Results Achieved

• Increased Calls: The business saw an impressive 18.3% increase in calls during the Oct-Nov 2024 period compared to the previous year, resulting in 3,998 calls from their GBP.
• Higher Search Rankings: The HVAC company secured a spot in the top 3 local search results for key terms like “AC repair [city]” and “furnace installation near me,” driving more organic traffic to their profile and website.
• Enhanced Visibility: Significant improvements in post impressions and user engagement on their GBP profile due to regular updates and seasonal offers.
• Improved Customer Trust: The addition of real photos and timely responses to reviews helped build credibility, which in turn led to increased customer engagement and trust.

Key Takeaways

• Consistency is Key: Regular optimization and consistent engagement are essential for Local SEO success.
• User Experience Matters: Accurate business information, active responses to reviews, and authentic photos build trust with customers.
• Leverage Local Partnerships: Collaborating with local businesses and getting listed on trusted directories can boost visibility and local authority.
• Community Engagement Pays Off: Participation in local events and media coverage not only brings attention but also helps with backlink building.

The Bigger Picture

With the right approach and consistent effort, Local SEO proved to be a game-changer for this HVAC business. If you want to dominate your local market, these strategies can work wonders for your business too.