HVAC SEO Success in Houston – Local Leads & Visibility

What We Did (And Why It Worked)

1. We Rewrote Their Website to Speak to Their Customers (Content Optimization)

We noticed their website was outdated, didn’t have the right keywords, and wasn’t user-friendly. So we

• Researched what people are actually searching for (like “AC repair near me” and “furnace installation in Houston”)
• Rewrote service pages in a way that was simple, clear, and built trust
• Created new pages for each major city they served
• Added helpful blog content like seasonal tips and maintenance checklists

Result:

• 61% increase in organic traffic
• Users stayed longer on the site and clicked through more pages

2. We Helped Them Dominate Local Searches (Local SEO)

Most HVAC customers search for services nearby, so showing up in local results was key. Here’s how we helped:

• Targeted city-based keywords (e.g., “HVAC contractor in Houston”)
• Got them listed on high-authority platforms like Yelp, Angi, and HomeAdvisor
• Built custom landing pages for each service area
• Encouraged happy customers to leave reviews

Result:

• Top 3 rankings in Google Maps for most target keywords
• 41% more local inquiries via phone and website forms

3. We Made Their Google Business Profile Work Harder (GBP Optimization)

We revamped their Google Business Profile to attract more customers directly from search and maps.

• Updated all business info (address, hours, services, etc.)
• Added photos of the team, trucks, and real job sites
• Posted updates about seasonal promotions and offers
• Managed reviews and answered questions professionally

Result:

• 76% increase in calls and leads coming from Google Maps
• Consistent visibility in the local 3-pack for their keywords

4. We Fixed the Back-End Issues Slowing Them Down (Technical SEO)

Even the best content won’t rank well if your site loads slowly or has errors. So we

• Improved website speed by compressing images and optimizing code
• Fixed broken links and cleaned up duplicate pages
• Added schema markup so Google better understood their services
• Made sure the website was fully mobile-friendly

Result:

• 30% more organic traffic from technical improvements alone
• Better rankings for highly competitive HVAC terms

How We Kept Everything on Track

I personally managed this project from start to finish. I:

• Created a roadmap with clear goals and deadlines
• Used tools like Google Analytics and SEMrush to track progress
• Had regular check-ins with the client to stay aligned on business goals

The Outcome (In Just 6 Months)

68% increase in overall traffic
52% more calls and inquiries
47% revenue growth directly from online leads

This HVAC business is now a go-to provider in their local area, and they’re booked out more consistently — especially during peak seasons.