How We Boosted Local SEO and Leads for a Texas-Based HVAC Company

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Background

Our client is a dedicated HVAC service provider in Texas, just getting started in the industry. They were struggling to get noticed online, facing stiff competition in a saturated market. With their website only 8 months old, they needed a strong digital presence to gain local trust and increase leads. We stepped in to help them stand out from the crowd.

🔍 Key Challenges

Low organic visibility, especially in local search results
Traffic fluctuations due to under-optimized content and lack of backlinks
Technical issues like slow page speed and broken links that were hurting user experience

The Strategy

1. 📈 Backlink Building

Focused on getting high-quality backlinks from local Texas directories and HVAC-related blogs
Actively participated in local Texas forums, offering useful tips and building credibility in the community
Collaborated on guest posts with trusted local businesses to build authority

Local SEO, Web Design

Client

Lone Star Heating & Air

Location

Texas, USA

Starting Date

2. UI/UX Improvements

Revamped the website’s navigation, making it intuitive for local Texas residents searching for HVAC services
Made sure the site was fully optimized for mobile – because let’s face it, everyone’s on their phone these days!
Cleaned up the design to make the site more inviting and user-friendly, increasing trust with potential customers

3. Technical SEO Fixes

Fixed crawl errors and broken links to ensure smooth browsing
Improved page load times, focusing on mobile users from Texas who are often searching on the go
Added structured data (schema) to help Google understand the business better and enhance visibility in local searches

4. HVAC-Focused Local Content

Created pages tailored for specific cities and regions in Texas, like “AC Repair in Austin” and “Heating Services in Houston.”
Published blog posts answering common HVAC questions, such as “How to maintain your HVAC system during Texas summers”
Regularly updated old content to make sure it was always fresh and relevant to Texas-based searches

The Results

Once we rolled out these strategies, the results were clear:

45% Growth in Organic Traffic
Top 3 Rankings for Multiple Local HVAC Keywords
Boost in Local Leads & Phone Calls
Resilience During Google’s Algorithm Updates

What We Learned

1. Consistency Is Key

SEO is a long game, and the results only get better with time.

2. Focus on Local

When you make your content hyper-local, you create real connections with your audience.

3. Site Health Matters

A fast, technically sound website is essential for both users and search engines.

4. Stay Agile

The SEO landscape constantly changes, and we’ve learned that adapting quickly is crucial.

Local SEO
Web Design

Content Writing
Technical SEO

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