Houston HVAC SEO Case Study | Local SEO & GMB Optimization

Strategy Breakdown

1. Content Optimization

We refreshed the website content with a local-first approach:

• Conducted detailed keyword research targeting buyer-intent phrases like “AC repair Houston,” “HVAC installation near me,” and “24/7 furnace repair Houston.”
• Optimized service pages for readability and SEO
• Created educational blogs targeting seasonal issues like “Why Your AC Smells Musty in Houston’s Humidity”
• Added a project portfolio featuring real HVAC installations and repairs
• Ensured content was mobile-friendly and fast-loading

📈 Result: 50% increase in organic traffic and improved session duration.

2. Local SEO for Houston Area

Our Houston-targeted local SEO strategy included:

• High-authority citations on platforms like Yelp, Angi, and BBB
• City-specific landing pages for areas like Katy, Sugar Land, and The Woodlands
• Review generation campaigns leading to over 80 5-star reviews
• Local business schema added to core service pages

📈 Result: Achieved visibility in Google’s local 3-pack and a 65% increase in phone inquiries.

3. Google Business Profile (GBP) Optimization

Key steps in optimizing the GBP profile:

• Updated NAP (Name, Address, Phone) and service categories
• Uploaded worksite images and behind-the-scenes photos
• Published weekly updates promoting seasonal HVAC offers
• Actively responded to reviews and used Q&A to clarify services

📈 Result: 70% increase in leads directly from Google Maps.

4. Technical SEO Enhancements

We improved the website’s backend and crawlability:

• Boosted site speed by compressing images and using a CDN
• Fixed crawl issues, broken links, and duplicate metadata
• Implemented schema for services, reviews, and business info
• Mobile-first indexing and SSL security were enabled

📈 Result: 35% growth in organic leads and higher keyword rankings.

🧠 Project Coordination

As the project manager:

• I coordinated all technical, SEO, and content teams
• Used Google Analytics, Search Console, and Local Viking to monitor performance
• Collaborated closely with the client’s team for aligned growth

📊 Final Results (After 6 Months)

• 65% increase in website traffic
• 70% more local service calls
• 55% revenue growth from organic sources

🚀 Summary

By combining content optimization, Google Business Profile updates, local SEO, and technical enhancements, this HVAC business transformed its digital presence in Houston. The results not only increased traffic and leads but also established long-term credibility in the local market.